Our 2008 Apple Design Award was another high point. Several features we incorporated into our app made their way to Twitter in one form or another, thanks to that communication. Its team was eager to help the service grow and so forged a close relationship with developers like us. One was our early relationship with Twitter. It really upped the ante and was a ton of fun.ĭo you have a particular high point from the app’s early years? We knew having the ability to post updates from our pockets would be killer. Our native client for Mac, designed by Iconfactory principal Craig Hockenberry, was already a far better way to read and post to Twitter than the website. Gedeon: We primarily wanted a way to post to Twitter while we were on the go. What were you trying to achieve with the iPhone version of Twitterrific? We speak to Iconfactory co-founder Gedeon Maheux about the birth of Twitterrific and the secret of its success. Update: Twitterrific has been removed from the App Store after Twitter without warning pulled access to its service, after claiming Twitter clients broke long-standing rules that were only added to the terms days after that statement was made. Twitterrific continues to innovate and figure out what’s best for the people who use Twitter, doubling down on a chronological and ad-free timeline, enabling tweet edits, and including a raft of style and accessibility options to help you make Twitter your own. Themes and settings let you tweak Twitterrific for your own personal needs. Having weathered various storms, it’s now up to version 6. In fact, few apps of any kind from 2008 are still available. Very few Twitter clients from the early days remain. This combination of innovation and attention to detail never let up. On iPhone, there was great emphasis on speed, finger-friendly navigation, and visual design that instantly let you spot different kinds of tweets. Along with Twitter, Iconfactory devised the word ‘tweet’ for updates. It was the first to use a bird icon and support a character counter, replies and conversations. On the Mac, Twitterrific even informed and influenced the brand and features of Twitter itself. Instead, the team thought carefully about how to improve the user experience – and how best to make the app an ideal fit for iPhone. Had Iconfactory built a bare-bones Twitter client, it wouldn’t have made an impact nor stuck in the memory. When Apple announced it would allow third-party apps for its smartphone, Twitterrific for iPhone was ready for the App Store’s launch, on July 10, 2008. Twitterrific’s creators, Iconfactory, reasoned Twitter would make more sense on a desktop, and so created a client for Mac, which launched at the beginning of 2007.
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